As a business owner, one of the most important things you’re going to want to do would be to make a lasting impression. It’s basically one of the only ways to stand out and beat the competition, and it’s even a great way to keep building up a bond. So, just think of it this way: from the moment a parcel arrives on your customer’s doorstep to the excitement of unboxing, each element of the packaging plays a vital role in shaping their perception of your brand.
You want to know how you’re making an effort, you want to think outside the box, and yes, including the box they’re getting! Now, you have to keep in mind that there’s a lot of waste in the unboxing experience and the packaging as a whole. But when customers save something of yours (besides the product), they’re only going to think more about you and your brand. Actually, one often-overlooked tool in this arsenal is the humble postcard.
Now, believe it or not, this little piece of paper is pretty versatile. Now, sure, a lot of businesses tend to use this as a thank you note or an oversized business card, but believe it or not, it can go beyond that, too. This little sheet of marketing material can do much more than convey a simple message. But what exactly? Well, here are some innovative ways that your business can repurpose postcards in your packaging!
Mini Art Prints
How about considering using this as an opportunity to show off your brand’s aesthetic? So, slowly, more brands are doing this, especially fashion and art brands, but the goal is to not only make a listing impression, but making something that clients can use too. For example, you could use a striking photograph, an abstract design, or an illustration inspired by your products, these mini artworks offer a glimpse into your brand’s visual identity.
But why go for something like this? Well, it all depends on what’s on the card (so make it frame-worthy), but by incorporating them into your packaging, you not only reinforce your brand’s style but also provide customers with a keepsake they’ll be proud to display. This is sustainable, but a piece of your brand is being used as decor!
Just look back at old-timey posters and ads from Orient Express, luxury cards, events, Coca-Cola magazine ads, basically old brands; people hang up those brands thanks to the aesthetics of the art in these old ads. So your postcard would be on that level!
Branded Stationary
If you think about it, hotels do this, sometimes in PR boxes, businesses provide these, but you can do this too with your little postcards you’re going to attach in the packaging. So, you can encourage customers to use these postcards for handwritten notes, to-do lists, or journaling, keeping your brand at the top of their minds with every use.
Eco-Friendly Initiative
The whole point is not only to make your brand more memorable, but it’s also about being eco-friendly. So, what better way than to just demonstrate your commitment to sustainability by repurposing postcards into eco-friendly initiatives? You can encourage customers to reuse the postcards in creative ways, such as gift tags, bookmarks, or even as part of DIY crafts, fostering a culture of sustainability and responsible consumption.
But of course, you’re going to have to budget this by mastering your business postcards that are worthy of being reused, too.
