When we want to start a business, we endeavour to be different, but in trying to be different, we end up doing exactly the same things as everyone else. In terms of our blogs and small businesses, we need to know the value of thinking outside of the box, but we also need to genuinely tap into areas of promotion that haven’t been overly covered. What is there that we actually can utilise?
High Spec Production Values
Going against the grain is often about giving your content a little bit more sparkle. Video production companies like Fable Studios can help in creating videos that look better than the standard short-form content. The fact is that while TikTok has become an amazing marketing tool, we need to remember that TikTok is only useful if you’re marketing to a very young audience who are used to more low-fi video content. Therefore, if you take a bit more time and invest in something with a little bit more production value, this can set you apart from the other content on TikTok.
Look at Your Text
This is incredibly simple, but if you are promoting content on platforms where you are in direct competition with those people who’ve grown up watching YouTube videos, one distinct way you can get an edge is very simply by spelling things correctly! It’s amazing how much content out there suffers because of poor grammar. While younger audiences wouldn’t potentially notice this, when you’re trying to appeal to people who are more discerning, a spelling error can be a major red flag. Therefore, look at your text and think about how it actually contributes to the impact of your content. Lots of major platforms suffer from poor grammar and spelling mistakes; therefore, you can separate yourself from the rest by running your content through a spell checker, and an AI tool like Grammarly can make a huge difference!
Cross Promoting
An omnichannel approach is something that massive companies try, but smaller businesses fail to do so because of the scale of the operation. In fact, it’s not too difficult to develop an omnichannel promotion plan across multiple channels; it’s just about choosing the right platforms for you. You may very well need to invest in marketing automation, CRM, and integration tools to help you coordinate these cross-channel efforts, which pay for themselves in the end.
Go Offline
Sometimes it’s easy to become consumed by online promotion when in fact we can venture into the real world and get a far better result. Word-of-mouth marketing is an excellent method, and if you can incorporate your business into a newsworthy story, this is an excellent way to capture the spirit of the moment. Going offline is real and visceral and is often something that we hugely neglect.
While it’s certainly difficult to try and do something new, what’s important to remember is that as a small business that’s in direct competition with other small businesses and blogs, you find things that they’re not able to do because of budget and then develop a little bit of ingenuity.
